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Published Nov 2, 2017 12:00AM
³Ô¹ÏºÚÁÏÍø TOUR OPERATOR MEMBERS ARE ASKING TRAVELERS “WHY?” INSTEAD OF “WHERE?”
The New Why We Travel Campaign Highlights the Reasons Behind the Destination Choice
In 2017, the ³Ô¹ÏºÚÁÏÍø (³Ô¹ÏºÚÁÏÍø) embarked on a journey to discover not where to travel but instead asked the question “why do you travel?” Through a curated collection of articles and in-depth videos, ³Ô¹ÏºÚÁÏÍø uncovered why guests on four different ³Ô¹ÏºÚÁÏÍø tour operator member itineraries continue to travel the world.
“The first question people typically ask when planning a vacation is ‘where do I want to go?’ But knowing what travelers want to get out of their trip is equally as important as the destination,” said Terry Dale, CEO and president of The ³Ô¹ÏºÚÁÏÍø. “Our tour operator members believe it’s critical to ask “why,” finding the emotional connections people seek when exploring the destinations and cultures they plan to visit.”
³Ô¹ÏºÚÁÏÍø’s Why We Travel videos and blog stories can be found at as well as and . Travelers can follow the adventures on and using #traveltogether or by visiting .
Following are a few testimonials to inspire other travelers to ask themselves the same question.
For more information on ³Ô¹ÏºÚÁÏÍø, visit , call 212-599-6599, or email information@ustoa.com.
About ³Ô¹ÏºÚÁÏÍø:
Representing nearly $15 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow 8.6 million travelers annually unparalleled access, insider knowledge, peace-of-mind, value and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the ³Ô¹ÏºÚÁÏÍø’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business.
As a voice for the tour operator industry for more than 40 years, ³Ô¹ÏºÚÁÏÍø also provides education and assistance for consumers and travel agents.
Contact:
Gina Dolecki/Katherine Henry
Redpoint
212-229-0119
dolecki@redpointspeaks.com /henry@redpointspeaks.com
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