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³Ô¹ÏºÚÁÏÍø LAUNCHES SUSTAINABILITY POLICY
NEW YORK (September 14, 2023) – Today the ³Ô¹ÏºÚÁÏÍø (³Ô¹ÏºÚÁÏÍø) has introduced the ³Ô¹ÏºÚÁÏÍø Sustainability Policy to all of its Active and Associate Members. Designed to enhance member efforts to begin or continue their sustainability journey, the ³Ô¹ÏºÚÁÏÍø Sustainability Policy is the culmination of nearly eight months of work of the cross-member Sustainability Committee and is the latest milestone of the Association’s “50 Years Forward” commitment made in 2022 when it passed the 50-year mark.
Terry Dale, ³Ô¹ÏºÚÁÏÍø president and CEO, said, “’50 Years Forward’ is more than an anniversary slogan, it is a commitment ³Ô¹ÏºÚÁÏÍø made, and fully embraced by our membership, to help create a responsible future for travel and tourism. I am awed by the tireless efforts of the Sustainability Committee, led by our Global Social Impact Manager Molly Laycob, to create a workable yet ambitious roadmap to bring our industry closer to that goal.” Dale added that Laycob joined the ³Ô¹ÏºÚÁÏÍø in January 2023.
Accompanying the ³Ô¹ÏºÚÁÏÍø Sustainability Policy is the ³Ô¹ÏºÚÁÏÍø Responsible Travel Promise, a document for signature by Active and Associate members that states the company’s support of ³Ô¹ÏºÚÁÏÍø’s efforts and is designed to motivate action within their respective businesses to build sustainability plans that share ³Ô¹ÏºÚÁÏÍø’s ambition.
The ³Ô¹ÏºÚÁÏÍø Sustainability Policy details over-arching goals to “Ensure a sustainable future for the travel and tourism industry by balancing economic growth, environmental care, and social wellbeing.” Members will find the ³Ô¹ÏºÚÁÏÍø Sustainability and Promise on the Sustainability Resource Hub at ³Ô¹ÏºÚÁÏÍø.com.
“The ³Ô¹ÏºÚÁÏÍø Sustainability Policy and Member Promise are designed for us as an Association to look both internally and externally at how we can make a difference, and to enhance our members’ efforts through our highly engaged Sustainability Community,” continued Dale.
As part of the association's Sustainability Community, members are invited to attend ³Ô¹ÏºÚÁÏÍø’s SIR (Sustainability is Responsibility) Education Series sessions, become a Tourism Cares Member, and are encouraged to sign the ³Ô¹ÏºÚÁÏÍø Sustainability Promise.
In her message to all Members about the launch of the ³Ô¹ÏºÚÁÏÍø Sustainability Policy, Laycob made it clear she is available as a first-step resource and contact to help all members identify their sustainability plans and ultimately publish a sustainability statement for their company.
³Ô¹ÏºÚÁÏÍø’s third Sustainability Is Responsibility (SIR) Summit will be held in Singapore in 2024, where members will gather to continue the conversation and learn about best practices.
For more information on ³Ô¹ÏºÚÁÏÍø, visit .
About ³Ô¹ÏºÚÁÏÍø:
Representing $16 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow six million travelers annually unparalleled access, insider knowledge, peace-of-mind, value, and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the ³Ô¹ÏºÚÁÏÍø’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. As a voice for the tour operator industry for 50 years, ³Ô¹ÏºÚÁÏÍø also provides education and assistance for consumers and travel agents.
Contact:
Gina Dolecki/Madison Lauda
Redpoint
212-229-0119
dolecki@redpointmarketingpr.com / lauda@redpointmarketingpr.com