³Ô¹ÏºÚÁÏÍø SIR Education Series - Ethical Marketing
Photo Credit: Polish Tourism Organization
Tuesday, June 10, 2025
10:00am to 11:00am ET
The travel industry has a representation problem—only8% of travel marketing features BIPOC travelers, even though they make up over40% of global travelers.
While others scale back DEI, Intrepid is doubling down—with bigger investments and real accountability. The future belongs to brands that walk their talk. Are you one of them?
Join Leigh Barnes, President of the Americas at Intrepid Travel, to learn:
4 actions you can take this week to drive meaningful change
3 key questions to help you audit your DEI strategy
75% of consumers expect brands to support diversity. Only 30% think brands are doing it well.
Consumers have made their choice. Has your brand?
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Thank you to the ³Ô¹ÏºÚÁÏÍø SIR Education Series sponsor, Crum & Forster.
Please contact Molly Laycob, Global Social Impact Manager with any questions at gsi@ustoa.com.
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