³Ô¹ÏºÚÁÏÍø will hold the 2026 ³Ô¹ÏºÚÁÏÍø Sustainability is Responsibility (SIR) Summit in Anchorage, Alaska from May 17-20, 2026. In partnership with Visit Anchorage, ³Ô¹ÏºÚÁÏÍø invites its Active and Associate Members to the summit to foster collaborations, participate in cross-sector learning, and continue to set the path for a more responsible future for the travel industry.
The summit will bring member representatives from across the travel industry value chain together for interactive dialogue, educational content, and case study learnings. Our first SIR Summit in 2022 focused on the "why" part of creating a sustainability business case, the 2023 SIR summit, in collaboration with Tourism Cares, focused on the "how", and the 2024 and 2025 SIR Summits focused on you, our members. The 2026 SIR summit will continue on that path as it seeks to address sustainability goals in our industry and establish tangible best practices to help our industry move forward with solutions to our collective challenges. To learn more about past ³Ô¹ÏºÚÁÏÍø SIR summits, please take a moment to review theSIR 1.0 Summit Executive Report, theSIR 3.0 Summit Executive Report, and the SIR 4.0 Summit Executive Report.
As the state of our world evolves, so does the focus of our SIR Community. Our members' passion for responsible travel drives them to advance their own sustainability strategies in a way that tackles current needs of our industry. You will see these needs addressed throughout the SIR summit as a fresh set of sustainability focus areas.
The overall theme of the ³Ô¹ÏºÚÁÏÍø 2026 SIR Summit is "Tourism, Communities & Business: Creating Shared Value & Addressing Challenges".Key learning objectives of the summit will be (subject to change):
Industry challenges such as aviation, carbon, overtourism, and climate risk will be addressed by value chain organizations in working groups that will collaborate leading up to the summit. If you are interested in joining one of these working groups, please reach out to Molly Laycob - gsi@ustoa.com
How a successful model of community based tourism can be repeated in other destinations and the challenges that come with it.
How expanding responsibly is possible with a sustainable value chain.
Preliminary Summit Program Sunday, May 17th, 2026
-Spend the afternoon kayaking, biking or on a nature walk at Eklutna Lake Recreation Area with . There is no additional fee for this optional activity. -Evening welcome reception in Chugiak, Alaska at 5:00 pm at
Monday, May 18th, 2026 -Breakfast on your own -Learning session at the hotel -Off-site experience with learning session at the -Dinner at at the Alaska Wildlife Conservation Center
Tuesday, May 19th, 2026 -Breakfast on your own -Learning session at the hotel -Lunch at the hotel -Off-site experience with learning session at -Dinner at in downtown Anchorage, Alaska Wednesday, May 20th, 2026 -Breakfast on your own -Off-site experience with learning session in Whittier, Alaska with -The summit will conclude at 8:00pm
Thursday, May 21st, 2026 -Optional excursion to Seward, Alaska and Kenai Fjords National Park for those interested - additional fees apply. We will depart the Anchorage train station at 6:45am and will return at 10:15pm. You can easily make your way to the airport shortly after this, if wanted. Alaska Railroad will be offering a 50% discount on the train ticket. This price will also include the 6 Hour Kenai Fjords National Park tour with Major Marine. Price per person: $368. -Please let Molly know by Friday, March 27 if you are interested in joining!
Expressions of interest in attending are open to both ³Ô¹ÏºÚÁÏÍø Active and Associate Members with a focus on those who play a role in responsible travel initiatives at their companies. This event is designed to bring together a cross-functional representation of the travel industry with the intention of assembling a diverse, comprehensive group to create meaningful outputs not just for those participating, but also the industry at large. More information on the program can be found below.
The deadline to register is April 3, 2026.
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